Stand out

from the crowd

The EdWard is EDUCATE’s quality mark, a formal recognition that a company has been an active participant on our programme and that their knowledge and/or use of applied research has positively impacted the development of their product.


Keeping evidence at the heart of EdTech is a vital part of our mission, and provides a signal to schools, universities, and other education institutions that they can be confident

products and services from EdWarded companies have a solid foundation in research, and effectively transform teaching and learning. 

EdWard Levels


EdWard Level 1 Evidence Aware

The Evidence Aware EdWard is presented to companies that have successfully completed the EDUCATE programme and demonstrated a clear understanding of how to apply research methods within the company’s context. 


EdWard Level 2 

Evidence Applied

Companies receiving the Evidence Applied EdWard have successfully completed the EDUCATE programme and applied their understanding of research methods to improve their product's development or quality of delivery.


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Level 1 -

Evidence Aware


  • Our company has completed the EDUCATE programme

  • Our company has developed a logic model or theory of change for our product or service 

  • Our company  has developed a research proposal with an explicit research question/questions that demonstrate our understanding of relevant research concepts

  • Our company feels ‘research ready’

Evidence Required:

  • Logic model/theory of change submitted

  • Research proposal completed and submitted with all standard components addressed

Level 2 -

Evidence Applied


  • Our company satisfies the criteria for Evidence Aware

  • Our company has contributed further to the EDUCATE programme and its community, for example by helping other cohort members or making suggestions on how to improve the EDUCATE participant journey

  • Our company has developed a particularly robust research proposal and is making progress on conducting this research and communicating its outcomes

  • Our company has achieved a particular insight, change or breakthrough in its approach as a result of participation on the programme

Evidence Required:

  • Evidence of the above submitted

Applying for your EdWard

Your company can apply for an EdWard at any time as long as you meet the criteria.  Outcomes are communicated to applicants within 2 weeks of submission.

How to prepare

  • You will need copies of your Logic Model and Research Proposal in editable formats, and if supplying evidence for the Evidence Applied EdWard, please name the accompanying documents clearly to explain what they are

  • EDUCATE can review any evidence for your EdWards application up to two times before you submit an official full application and will conduct these reviews via 1:1 15-minute clinics.  Thereafter, should your application be unsuccessful, you will be required to adhere to the EdWards Appeals Process below

  • If you have any questions, please contact the team at 

Successful application

  • If successful, your company will be notified by e-mail and the relevant EdWard image in the most common image formats will be supplied by Zip file for you to use

  • You will be issued with the EdWard brand guidelines, which you must follow. These provide the best practice of the display of the EdWard image

Unsuccessful application

  • If unsuccessful, your company will be notified by e-mail with feedback in the relevant areas

  • You may appeal this decision once and have the opportunity to submit further relevant evidence

EdWards Appeals Process


It is possible to appeal the outcome of your EdWard submission by providing additional information that responds to the feedback you will have received.


You should submit this appeal no later than 10 working days after the date on which you received your outcome notification. Appeals will be addressed and responded to within 10 working days.


Companies are entitled to one appeal at each level of submission. The decision of the panel is final.

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